2023: WHAT NEXT?

The close of 2022 is just a few sleeps away.

2023 beckons.

Which begs the question: what next?

2022 has been a year marked by the quest to re-establish some sense of ‘normal‘ following two extremely trying years. The global pandemic pushed the global community apart – billions of hearts kept apart, unexpectedly, unwillingly, unknowing for how long. By being apart we were united in what we said would happen when we were able to reconnect. We said we wanted to be together. We said, after so long of having our world disrupted by extreme, extended uncertainty, that we understood better all that we had, all that we valued, yet all that we took for granted. We said we wanted to work together. We said we wished we could do better. We committed to doing better, together.

Importantly, we committed to there being no ‘back‘ and no ‘normal‘.

We felt proud, purposeful, embracing responsibility to create a better world not just for now, but for generations to come. Focus was ‘forward‘, fully aware of ‘normal‘ no longer being good enough.

We quietly said to ourselves “we now matters to me“.

2022 was our chance.

And yet here we are, so close to the final days of this year of opportunity of reforming a global community, refocusing on global priorities, reconnecting as a global community, slowly drifting apart. Not because of a virus. But because of, well, the muscle memory we all carry that is ‘going back to normal‘.

So close, but yet so far.

Which is why now one has to wonder: “what next“?

As 2022 comes to a close we see all around us issues great and small that have marked the year soon closing – issues that have been flagged as forces of change that are needing to become our collective call to action. Discussions, debates and dialogues around the issues – these were dutifully done. Decisions were made along with investments, along with policies, along with promises. Documentation is in place.

Which again, begs the question: “what next?”

Global climate crisis storms continue to paralyse lives, reinforcing Mother Nature’s frustration – what next?

COVID cases growing in China yet borders re-opening – what next?

Inflation rates rising – what next?

Recession is threatening – what next?

The crisis in Ukraine, the devastation of life for the people of Ukraine, is reaching its first anniversary – what next?

The global energy crisis leaving billions in the dark – what next?

Equality – what next?

Sustainability – what next?

Transparency – what next?

Circular economy – what next?

Carbon neutrality – what next?

Travelling purposefully – what next?

Caring for community – what next?

Making poverty history – what next?

Leaving no one behind – what next?

Looking back on 2022, please may we not find this to be a year onto which we can apply Shakespeare’s painful words: “Sound and fury, signifying nothing.”

We have a choice: wait and see what will happen next or shape what next.

Next‘ is so near. Now, in these final hours of 2022 may we feel in our hearts a shifting from ‘thinking about’ to ‘doing something about’,

from looking at ‘we’ to ‘me’,

from ‘being inspired’ to ‘being the inspiration’,

from ‘when’ to ‘now’.

So, what next?

So much, if we wish for it. And what better time to make a wish, a special wish to last a lifetime, than on the eve of a new year?

May 2022 close with clarity of heart of all that 2023 can be,

and all of the blessing of the ‘what next’. xx

 

 

Copyright: ANITA MENDIRATTA 2022

 

THE REAL BEAUTY OF THE BEAUTIFUL GAME

Finally!

For the first time in years, at a moment in time so desperately needed after years of immense separation and strain, the global community has come together and celebrate the spirit of connection, the spirit of competition, the power of determination, the love of the beautiful game.

The FIFA World Cup 2022 has kicked off in Qatar.

For thirty days, and for the first time in the Middle East and Gulf region, the Football World Cup enables people to unite in celebration the biggest sporting event in the world. With immense, glowing pride the host nation invites football’s most formidable athletes to come show their on-the-field prowess as a world of fans and followers watch on from across its magnificent built-for-FWC purpose stadiums, across the host country, and across the globe. The power of sport, and its ability to ignite the hearts of literally billions in a matter of thrilling, exhilarating, often even excruciating, always hope-overflowing seconds, is now on show.

The spirit of the FWC is infectious, it is unavoidable, it is undeniable, whether one is a football follower or not.

Why? Because the FWC is one of our shared world’s most remarkable reflections, and important reminders, of the precious alchemy that occurs when the intense pride of place, and immense glow of the human spirit, come together.

In Qatar, the 2022 FWC marks the first time people of the Middle East and Gulf region are able to show their love for the beautiful game and the way in which it connects them to the global community without politics, without prejudice. Despite all of the controversy leading up the whistle blowing at the start of the tournament’s first match, the world knew that when focus finally shifted to football this was going to be a sensational time of sporting excellence, drama, and dreams coming true. Not only would this be it a moment of a lifetime for athletes and fans alike, but it also moment in history for Qatar. And for the Middle East. The games would act as a force of connectivity of the region to the world, with the world, for the world. Finally.

What was unexpected, however, was the way in which one of FIFA’s the most historic world cup matches ever was about to set the flame of human spirit of the 2022 Games ablaze!

22.11.22

Within 48hrs of the Games kicking off the FWC with absolute courage and class, the Kingdom of Saudi Arabia’s Green Falcons took to the field to take on not only the match’s strongly presumed victor, but FWC 2022 tournament champions – Argentina’s celebrated (and sports celebrity-rich) Albiceleste.

For literally millions watching the match the questions preceding kick-off were only two:

  1. how long would Saudi last?,

and

  1. how badly would they be defeated?

Betting was on. The Green Falcons were given a less than 10% chance of victory by the betters. Those in blue and white in stadiums, fan parks and viewing were ready to celebrate their stars. The stats reflect every reason for confidence. Understandably. Messi has always been the magic maker. Argentina is used to being positioned in the final four of FWC tournaments. With 70% possession on the field on the day, expectations were high of fan favourites Argentina leaving Saudi on the field wondering what had happened. How severely had their wings been clipped.

The reverse happened – a moment in the history books for the people of Saudi Arabia.

The Green Falcons took to the field and took on the match with not only dignity and grace, but a burning determination to win, to eclipse expectations, to soar like never before.

As the whistle was blown at full-time, the stadium, and region, erupted in thrilling shock and applause at Saudi’s 2:1 win. It was Argentina that was left standing, numb, wondering what happened. How had this happened??!

On that field, on that day, the beautiful game was more than just a thrilling show of football on fire. It was pure, absolute, heart-squeezing, thrilling, history-making beauty.

But not just beauty because of the game and its historic upset.

Indeed, there is the deeply penetrating, emotionally intoxicating sensation of the immediate, joyous electricity of Saudi victory, the way in which political national divides dropped, political positions, fell away, diplomatic filters faded.

In the moment there were scenes many believed they would never see in their lifetimes (over and above the Kingdom defeating the Argentinians!):

  • a stadium full of green and white flags flying high over blue and white,
  • fans from across the region – Palestinians, Jordanians, Egyptians, Qataris and so many others, jubilantly singing and dancing with absolute regional pride, celebrating their Saudi brothers,
  • global sports commentators cheering the David vs. Goliath story that had just played out in front of the world,

and of course, one of the most remarkable,

  • the Emir of Qatar adorned in Saudi’s national colours just over 1 year since the end of a punishing 4-year, billions of dollars blockade by regional neighbours including the Kingdom.

The beauty, the alchemy, of the beautiful game was at work once more.

Importantly, the heroic athletic performance of the Green Falcons will engrave itself in history far beyond sporting records. The magnificence of the moment is about its enduring, glowing legacy. This is a moment which is going to be marked in history of not just global football, but in heart of Saudi’s Vision 2030 – a national growth and development plan shining an enormous light on the Kingdom’s commitment to opening its doors and opening its hearts to the people of the world. Central to the Kingdom’s aspirations is its establishment of a leading position on travel wish lists of people from across the world – people who never before imagined being inspired by, and invited to, Saudi.

22.11.2022 has become a moment where the pride of Saudi Arabia has shown across the globe. On the 2022 FWC stage Saudi loudly and lovingly shouted out, with all of its strength of heart, its invitation to the world to discover Saudi, and Saudis.

Still being referred to as a ‘euphoric’ and ‘historic’ victory over Argentina, it was also heroic.

For anyone blessed to be a part of the 2010 FWC in South Africa, we all know how ‘the Games’ were about so much more than the games. Those 30 days of world class football were a platform for South Africa to showcase to the world not only who and what it was as a place and people, but its rich, unrivalled, often underestimated, and overjudged, spirit of possibility. The 2010 FWC in South Africa helped transform the nation once and for all, for good: defining its identity, embedding its pride, and connecting it to the world. The Games demonstrated the nation’s newfound energy, unity and capability – hosting the world’s largest sporting event becoming a mirror the New South Africa’s fierce determination to rise as a nation, while at the same time expressing with humility its gratitude to the world for the opportunity. https://anitamendiratta.com/mega-events-in-praise-of-unsung-heroes/

Saudi’s win on the 2022 playing field, as with South Africa’s win in hosting the 2010 Games, reflects to the world what Saudi is as a people, as a spirit, and in as an invitation to the world to understand who they are and how much they have to offer. Just like in South Africa in 2010, in Qatar in 2022 Saudi demonstrated to all its simple, pure humanity, its spirit of possibility, and it’s commitment to the global community.

Which is why it is so important that to remember that mega events are never only about the moment on the field or the duration of the event. The FWC is never about one month of football. Nor is EXPO about four months of global exhibition. Or the Olympic and Paralympic Games about a month of celebration of athletics at its best.

It’s about legacy.

It’s about the power of legacy to swiftly, powerfully and respectfully shift the image of a nation in the eyes, minds and hearts of the world. https://anitamendiratta.com/its-all-about-the-afterglow/

However this FWC concludes, whomever takes home the trophy, wherever Saudi ends up on the total tournament tables, the Green Falcons proudly soar at the top of the tournament leader board for greatest upsets of the 2022 Games.

That is the magic of megaevents. They are never simply about the event itself. They are about legacy of identity – identity in the eyes of the world, and of one’s own.

In 2010 the FWC legacy was not only how the world looked at South Africa and South Africans, it was about how South Africans looked at their fellow South Africans. As equals. As champions. As one.

As the 2022 FWC continues, with matches knowing out team after team, there is no matching how the region and world will now look at Saudi, and Saudis. And critically, how Saudis will look at one another, stand together in remarkable historic pride.

Stop!

Look, look down there!

Watch!!

Can you feel it – the audible pounding of your heart?

Can you hear it – the silence?

Look!

Look what’s happening!!

It’s happening!

It’s happening!

Gooooooooooooal!!!!

FWC 2022 – you may not remember the final score when the final whistle was blown declaring the tournament’s winning team.

You may not remember who kicked their team of gold.

But you’ll never, never forget where you were when….x

 

Copyright: ANITA MENDIRATTA 2022

THE WORLD IS OPEN. PROCEED WITH CAUTION.

We see it all around us, and more importantly, we can feel it.

The runways are lighting up. The world is opening up. Things are looking up. Finally!

Travel itineraries are reaching out to Africa. And Asia. And the Americas. And all places in between. It is a worldwide scramble for travel, and it’s exciting. Wish lists are turning into bookings. Virtual hugs are being turned into tight, real squeezes. Missed milestones are being turned into shared memory-making in one place, not on one screen.

Travel anywhere, whenever one wants, has, for a world of grounded travellers, long been a dream, even if long lines at many airports are a nightmare. Not to mention the enduring risks of cancelled flights, lost baggage, long waits, and sky-high airfares.

The travel turbulence can, and is, being pushed through. There is no stopping travel’s return. Millions upon millions are going, now. They are getting on with their planning, their boarding, their living again. Don’t even think of getting in their way!

The labels for this global travel scramble are growing: ‘pent up demand’, ‘revenge travel’, ‘bounce back’, ‘back to normal’, ‘resilience in action’.

However diverse the terms, whatever we call it, the message is clear: travel is back. That word – ‘back’ – is one which can easily be understood as a very good thing, a sign of welcome recovery. Recovery is indeed underway, green shoots are dotting the landscape. But seeing the increasingly impatient, irritated, ‘I’-centric crowds, clearly all is not good.

Why? Because those little green shoots, at first a welcome sign, are now a warning sign.

The warning? We, the world’s travellers, are at risk of going back to our old ways in this new world of travel.

As a world of travellers exhausted from 2+ years of waiting, missing, and dreaming are scrambling to book holidays, board flights, and be with loved ones once more, they are trampling over the green shoots popping up on the road to recovery. We see it all around us, and importantly, we feel it, a growing sense of ‘Oh dear, here we go again’.

As the world is reopening, the world is forgetting. We are forgetting what was once our shared focus, our shared agenda, our shared hope, for over two years. We are forgetting what Mother Nature gave us all, everywhere, all at the same time: over two years to rethink how we view travel and tourism – the privilege of it, the opportunity of it, the blessing of it. As a global community of sector leaders, we rethought our championing of it, duty to it, responsibility for it. We talked about the risks of returning to old ways: over tourism, overcrowding, overuse of resources, overextending the networks that allow us to connect, overstaying our welcome in communities. Importantly, we reflected on our undervaluing of frontline experience delivery workers in travel who are the future of travel, and our underserving sustainability’s call to action.

We committed to not repeating our old ways.

Sadly, however, it appears we are losing our way. Again.

We see that the desire to recover travel momentum is turning into the desire to recover lost earnings, to make up for lost time, to leave behind the pains of the recent past.

We see wide open natural environments becoming congested, photo-ready sunset spots, again.

We see houses of faith turning into tourist attractions, again.

We see places that should be respectfully quiet ringing with the noise of conversation, again.

We see sacred spaces being coming spots for the perfect selfie, again.

We see members of local communities starting to get that look in their eye as their streets buzz with strangers stopping to take photos of them without stopping to think to ask permission.

One can argue it is human nature – after years of being deprived of the world, travellers are yearning to venture out once more. They want it. They need it. They deserve it.

And oh, how dearly, deeply they have missed it.

The missing, however, does not make the madness acceptable. The missing does not make the invasion acceptable. The missing does not make bad manners spending money a good thing. The missing does not make the stomping on green shoots acceptable.

We as a global travel industry, and as a global community of travellers, need to be careful. We need to be very careful that in our quest to make up for all that was lost in the recent pandemic past – time, touch, dreams, desires, discoveries, meetings, memories, and of course money – we re-embed bad behaviours that will cost us the blessing of the chance to co-create a stronger, smarter, more sustainable, more grateful future.

The battle is on: human nature vs. Mother Nature.

In our minds we may wish to boldly think that we will prevail. In our hearts, however, we know that in this battle, in the future as in the past, Mother Nature will always win. x

 

 

Copyright: ANITA MENDIRATTA 2022

 

AS 10 DAYS OF ROYAL MOURNING PASSED, A RELEASE OF 2 YEARS OF TEARS FLOWED

For 10 days it was as if she and Mother Nature were in concert…

When the skies needed to shine, they did,

When the raindrops, the tears, needed to fall, they did.

When the rainbows needed to be seen, felt, they were.

When warmth needed to be felt, it was.

When nights needed to be forgiving, they were.

When her presence needed to linger just that much longer…it did.

 

Over 10 days of national mourning,

those who loved her,

directly or indirectly,

knowing her or simply knowing of her,

focused on her in union

in silence.

in stillness

in gratitude.

 

10 days that were not about pageantry,

not about celebrity,

not even about royalty.

They were about dignity,

duty

unity.

They were about farewell to Her Majesty,

and, it felt, to all those that were lost over the past 2+ years,

all that which was lost over the past 2+ years,

all that was,

For millions, billions, lining the streets, watching the screens,

across the world.

 

And now, in the days that follow,

the clouds are gathering,

the flowers are withering,

the horses are resting,

the streets are buzzing,

the news stories are shifting.

The work of the land continues.

 

But for those 10 days, those 10 special days,

her family, her people, and the world, paused,

prayed,

gave thanks,

and healed,

as if somehow she knew.

 

Rest very peacefully now, Ma’am.

And thank you. x

 

Copyright: ANITA MENDIRATTA 2022

TODAY’S PAINFUL COLOURS OF CONTRAST IN POWER’S EFFORTS TO SHAPE TOMORROW

Sometimes we only realise someone has left the room when the strength of their presence is revealed by the enormity of their absence.

Now is one of those times.

30 08 2022 – in one shared moment global newswires worldwide conveyed one shared message as breaking news: Mikhail Gorbachev has died.

 

A mighty pillar holding up the ideals of the free world has fallen.

He leaves behind an array of titles. Mixed, yes, especially at home. From a global standpoint, however, his titles reflect tireless commitment to life’s work, and life’s example:

former President of the Soviet Union,

celebrated Nobel Peace Prize winner (1990),

architect of the end of the Cold War,

warmly welcomed ally of leaders of the new world,

child of Communism,

champion of change,

advocate of global community,

political and economic reformist,

social realist,

humanitarian idealist,

ever-accompanied by the love of his life,

ever-committed to the future safety, stability and possibility of his beloved Russia.

In the opening words of salute to the late leader, Foreign Affairs magazine said it perfectly:

“Mikhail Sergeyevich Gorbachev, who Russian media reports say died today at age 91 after a long illness, was a rare bright spot in the tragic, grim, blood-splattered history of Russia. Even at his worst moments, he exuded warmth and sparkled with optimism and humor. A passionate political animal, he refused to cling to power for power’s sake.”

Comrade, Confidante, Companion.

And yet sadly, so sadly, today we see – and feel – such loss when we look to the current state of President Gorbachev’s vision:

Global contrast, where once there was connection,

Conflict, where once there was collaboration,

Corruption of power, where once there was courage,

Cries for pain, where once there was compassion.

Collapse of legacy where once there were cheers of hope.

Back then, when first President Gorbachev sought to create a new world for the people of the former Soviet Union, the difference from that of the old was black & white.

Today, as President Putin seeks to create a new world for the people of Russia, the difference is just as stark, though the colours have changed – today they are yellow & blue.

Whatever the future may hold, today as the world whispers ‘goodbye’, we thank you for all you gave us in the past.

Rest well, dear Sir. x

 

Copyright: ANITA MENDIRATTA 2022

 

 

 

 

 

“STOP, JUST STOP. I’M DONE!” TRAVEL’S TRUEST CALL TO ACTION

We all have our limits. We all have a line where our body and/or our mind, and/or our hearts just have to say ‘Stop, just stop – I’m done!

Over the past two+ years, those limits have been stretched further and further and further.

And now, as the world opens, people are realising how hard it is to continue to put on a brave face despite all the promise ahead.

Our shared world has indeed changed. The landscape is wider and brighter. The outlook is better.

Ambitions are bolder,

Forecasts are stronger,

Travels are wider.

Family and friends are nearer.

Handshakes are firmer,

Hugs are closer.

And yet somehow it seems harder than thought.

Something unexpected has happened – is happening.

Just when we thought the reopening of the world would make things easier, providing a rush of energy and excitement, a release from pressures of recent past, a pause to the fears and concerns, a chance to breathe deeply and freely again,

somehow it feels as though now, in these midyear months of 2022 as planning medium- to long-term resumes with schedules buzzing with busyness,

milestone reunions, remembrances and celebrations being confirmed regardless of time that has passed,

‘live’ business being booked beyond screens on our devices,

travel and social muscles being restrengthened,

professional wardrobes being removed from storage,

border, budget and before-travel testing constraints being removed,

all reflections of confidence around all that is to be gained once more,

somehow short-term the focus is shifting,

to what has been lost.

Especially time.

Time to think, time to reflect.

And importantly, time to rest, time to restore, time to care, for those loved and oneself.

Everyone has faced loss to varying degrees. Lives, livelihoods, loved ones, loved ways of life. There is no need to compare. COVID-19 excluded no-one from loss of time and loss of touch, not to mention loss of temper and loss of tolerance.

Which is why it makes complete sense that as much has been re-set in our COVID-reshaped world, lingering subconscious markers incl.,

  • mid-year meaning mid-term/mid-summer holidays,
  • September meaning ‘back to school’
  • return thereafter marking the countdown to end of another 12 months,

are embedding the needs of now, vividly revealing how desperately we need a change of place,

and pace,

finding a new space,

re-finding a feeling of grace,

It’s all about finding that place that allows us to just stop, a place to quietly reflect, renew, re-energise, and hopefully rejoice, ready for all that is ahead.

Which is why ultimately we all realise, deep in our hearts, whether we are practitioners in the industry or not, that it is travel that is vital, and invaluable, to our wellbeing.

Global grounding has shown that travel, around the corner or around the world, is a necessity. For wellbeing. Of ourselves, of others.

Our ability to get away, to find that new space not just in the world, but in our minds and hearts, to face our respective worlds once more, is why travel firmly remains not just a force for good, but a force for our own good. Demands on our time, energy, focus, funding, faith, are only growing. To fail to pause, if able, would be a fundamental risk to longterm personal recovery, Now, in what feels a brief, very brief, calm before the intense, year-end global travel recovery storm (heartbreaking, current midyear travel mobility and service challenges aside across airlines, airports and other T&T links in the chain), is the moment.

Wherever one chooses to go, just go.

And for the moment, as much as your heart and mind need to move forward beyond these times of intense pressure, despite their hope-filled pleasure, let go.

The gap between then and now is widening. The ability to have faith again in the world that awaits is growing.

You are safe. x

 

Copyright: ANITA MENDIRATTA 2022

TO HEAR THOSE LOVING, LIFE-CHANGING 3 LITTLE WORDS: “FOR WHAT PURPOSE?”

For what purpose?

Three little words that have the power to ignite a flame in an individual and an organisation.

Three words that can become an unshakable compass.

An invaluable filter.

A powerful fuel.

A basis of faith.

The past two+ years the global pandemic forced us to think quietly, very carefully, about what matters, about who matters, about where matters. By stopping the world, COVID-19 offered us the opportunity to start the process of carefully articulating what we hold dear in our hearts. What is our inner voice whispering to us? What is it telling us about where we choose to give our time, our energy, our love…and our money? What has changed? And if there has been changes, what now?

Once that inner voice is heard, even if simply as a hush deep within our heart, it is incredibly difficult to mute. Rightly. As it grows louder, we find ourselves in the rare position of being able to not only elevate what we have learned about ourselves, but to translate this into our action. By choice, and purposefully, in a way that ensures that we do not allow our (newly discovered) sense of purpose to be silenced.

The concept of ‘purpose’ has become the focal point of conversations, articles and debates as the world recalibrates around both professional and personal decision making. Purpose-driven leadership, purpose-based business, purposeful community, travel with purpose.

Purpose has become a primary criterion for so many when they are considering career progression, job selection, investment determination, holiday location, even product selection. The push of BECAUSE I CAN of the past has become a pull – BECAUSE I MUST, revealing a shared DNA, a sense of clarity, and call to action around what really matters, and why.

Critical, is ensuring that our inner voice of purpose is protected from being extinguished.

The willingness to step up, and forward, with an inextinguishable sense of purpose immediately takes one to the words of the late President Nelson Mandela, the former President of South Africa, when he stood before the jury at the Rivonia trials in April 1964. It was to be a testimony. Instead, it became a four-hour long statement with remarkable sense of focus, faith, and purpose, concluding with the words now etched into history:

During my lifetime I have dedicated myself to this struggle of the African people. I have fought against white domination, and I have fought against black domination. I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die.

President Mandela’s closing lines, his searing words stating that this was an ideal for which he was prepared to die, is one that often can be seen as a dividing cline between the principle of purpose and the action of purpose.

As made vividly clear by President Mandela, having a sense of purpose is not enough. It must be directed to create a greater, more meaningful, more helpful, impact.

And it must be deeply personal.

Which is why I share, here, now, that just a matter of days ago, my business – ANITA MENDIRATTA & Associates (AM&A) WWW.ANITAMENDIRATTA.COM – marked the immense blessing and honour of two decades of operations. Truth be told, as a business with foundations in the travel, tourism and aviation industries, the past two years of COVID-19 could very easily have seen the close of the business. Were it not for our core objectives – our reason for being – and its direct connection to what was so dearly needed across our client portfolio and the wider global tourism leadership industry, sadly, our doors would have been forced to shut. Our firmly focused, fiery sense of purpose, however, carried us through. Thankfully and importantly, it also helped carry our clients, partners and industry through.

For this reason, reaching two decades and being able to celebrate the milestone with clients and partners who have made it happen, was a moment not taken for granted. It ignited the need to never, never, ever lose sight of what has held firm for twenty years: our sense of “for what purpose?”

Whatever one is doing, whatever one is engaged in, whatever one sees as their profession, deep within our minds, hearts and actions there needs to be a sense of purpose – the ability to stand for something, to feel the flame of purposeful determination burning so strongly that it allows one to endure the times of challenge. And yet, at the same time, it allows us to put moments of joy into perspective, leaving us whispering a humble a prayer of thanks.

Such was the case when the day arrived to honour the 20th anniversary of AM&A. It was a moment of not just deep celebration, but deeply felt tears – tears of gratitude, tears of privilege, and tears of purpose.

AM&A’s purpose, my tears, have become the water that will be channeled towards feeding parched soils of places around the world that are trying to recover from crisis. The vehicle through which that is being done: https://anitamendirattafoundation.org/

Now registered as an official Charity with the UK Charity Commission, this Foundation enables the business to direct its impact – its earnings, network, reputation, relationships and deep sense of purpose – towards helping people in places around the world become stronger, become safer, and become more hopeful. AMF is a reinforcement of not only the power of purpose, but the ability to turn purpose into action, not losing one moment of time, one ounce of energy, one partner, one penny of investment. Everything has context. Everything is driven by compassion. Everything is fuelled by purpose.

To reach 20 years with such clarity of purpose is a gift beyond measure.

As we re-enter the world, getting busy making up for lost time / access / insight / opportunity…may we never lose connection with the time / access / insight / opportunity found.

And may the inner voice of our hearts only grow louder, and louder, and louder….x

 

 

Copyright: ANITA MENDIRATTA 2022

 

 

CELEBRATION OF A – AND OUR – LIFETIME

The UK is turning a royal shade of purple!

The streets are fluffily-festively flowered,

the horses are lining up,

the marching bands are warming up,

the corgis are dressing up.

And Mother Nature has promised to keep the skies gloriously lit up!

Alongside Buckingham Palace, adoring royalists are already choosing their spots, readying themselves for the long wait to see their Queen. Tents are being put in place, accented with flags from across the UK and the world.

Within the same space the stands, the stalls, the staging, and the flags are all lined up in perfect symmetry.

The countdown is on. One sees and feels it everywhere. A hurriedness, wishing the special days of celebration closer. Early morning passersby on the way to their last days of work before special Jubilee public holidays and committed joggers alike break their stride to take in sights of Buckingham Palace shining brightly in the early morning while rigging companies and landscapers buzz about building what will be a gala stage soon to be seen across the globe. Just in case, generators hum, elevating energy levels.

Soon, very soon, the air will fill with the scent of scones baking as classically British fare is consumed across the land, accompanied by joyful toasts echoing far and wide. Bubbles, bunting, fascinators, full tails, all the frills one would expect at a time so significant, so special, so celebratory.

And so healing.

Time for a celebration that will be a marker of a lifetime, in all our lifetimes.

Symmetry, once more.

The Platinum Jubilee of Her Majesty Queen Elizabeth II will be – has already become, in fact – an event of immense anticipation and unification.

So too was the Coronation of Her Majesty on June 02nd 1953 – her crowning as Queen marking the turning of a page for the country and Commonwealth in the post-war years. A bookmark in her life.

70 years on, another bookmark in the story of her life, and all our lives.

In so many ways it feels as if, like Mother Nature, Her Majesty knew then, and now, what was needed to embed the eyes of her people on the future, with hope, with a heart-smile. To give one and all a chance to confidently meet again, hug again, dream again…

In the buildup to the Jubilee, one can feel a distinct decompression in minds and hearts across United Kingdom. Even globally, excitement for Her Majesty is felt. There’s a feeling of finally, finally, we’re able to breathe again.

For this reason, in so many ways, this moment, this Platinum Jubilee, is an essential part of the therapy that is needed to bring people through what has been one of the darkest times in our generation. There’s a poetic symmetry, not just in the flags that so majestically line The Mall leading up to Buckingham Palace, but a symmetry in these times.

70 years ago, and now, people are coming together, knowing that the intensity of the COVID-19 trauma experienced had passed.

70 years ago, and now, there is acute understanding of the work needing to be done to rebuild lives and livelihoods.

And still, 70 years ago, and now, there is respect for the need to also rebuild hope and hearts.

Importantly now, like then, national budgets are tight. So much money has been spent in recent past on pure survival – keeping people, businesses, and communities strong, healthy, and alive. But now, like then, investment in the Platinum Jubilee is accepted as a priceless investment in resetting spirit and the sense of direction. Now, right now, the Platinum Jubilee is this generation’s one chance to bring everyone together – the United Kingdom, the Commonwealth, and even parts of the world, to be tightly, warmly and confidently held together in a deep, loving purple ribbon.

Her Majesty, like Mother Nature, knew we would reach this point. And that when we did, pausing to mark the moment was critical so as to not only reset our eyes and hearts on our tomorrow, but appreciate the journey taken in our past. To breathe again.

Symmetry, in her actions, and words – most recently on April 5, 2020, when Her Majesty delivered her speech to the United Kingdom in the early days of national shutdown due to COVID-19: Symmetry of thought, statement, guiding spirit:

“Together we are tackling this disease, and I want to reassure you that if we remain united and resolute, then we will overcome it. I hope in the years to come everyone will be able to take pride in how they responded to this challenge, and those who come after us will say the Britons of this generation were as strong as any, that the attributes of self-discipline, of quiet, good-humoured resolve, and of fellow feeling still characterise this country. The pride in who we are is not a part of our past, it defines our present and our future.

It reminds me of the very first broadcast I made in 1940, helped by my sister. We as children spoke from here at Windsor to children who had been evacuated from their homes and sent away for their own safety. Today, once again, many will feel a painful sense of separation from their loved ones, but now as then, we know deep down that it is the right thing to do. While we have faced challenges before, this one is different. This time we join with all nations across the globe in a common endeavour. Using the great advances of science and our instinctive compassion to heal, we will succeed, and that success will belong to every one of us.

We should take comfort that while we may have more still to endure, better days will return. We will be with our friends again. We will be with our families again.

We will meet again.

But for now, I send my thanks and warmest good wishes to you all.”

Thank you, Ma’am. May the celebrations, and healing, begin. x

 

Copyright: ANITA MENDIRATTA 2022

 

SECOND TIME UNLUCKY

We all knew the symptoms.

We all knew the signs.

It wasn’t something unfamiliar.

And yet being told it’s COVID can be quite a surprise, especially when it’s COVID for the second time.

Now it all makes sense. All the symptoms, and all the signs.

As we move into year three of COVID around the world with different countries facing different levels of openness and closure, it is so easy for us all to start to become quite lazy about the situation.

It’s like the flu.”

“It’s like a common cold.”

“Once you test negative after having tested positive, you’re in the clear.”

“It’s given me antibodies!”

It’s not the case.

It’s not as easy as that.

It’s not suddenly over.

The fact that it’s always going to be with us. And when one gets it, especially for a second and possibly third, the shock can be quite significant.

Why?

Because the surprise is not having felt the symptoms, not recognising the signs, again.

A simple cough is assumed to be a simple cough, a restriction on lung capacity simply thought to be something else.

A blip in strength refusing to move on.

And then suddenly it all makes sense.

It’s COVID, again.

And then consider this: how many people go through the symptoms, go through the signs, with no sense at all that they’re going through another positive, and in doing so, that they’re at the risk of infecting others again, for the first possibly second time?

COVID 19 is showing us that the numbers do not have a limit: the cases, the losses.

COVID 19 is showing us that the damage can continue: across the body, across borders, across industries and communities, across the world.

COVID 19 is showing us that Mother Nature is still in charge. x

 

Copyright: ANITA MENDIRATTA 2022

EXPO 2020: WORLD COMPASSION ON SHOW

 

 

 

 

 

 

 

 

What difference can it make?

What difference can one word,

one message,

one thought,

one wish,

one prayer,

really make?

As the world watches in shock, one country continues to face immense trauma. Over 4 million people have fled their country in desperate hopes of finding a place of peace. Over 6.5 million have found themselves internally displaced. All in just over one month. (Source: UNHCR)

What difference does it make for one voice to call out, to express a thought, to say a prayer?

For millions upon millions seeking shelter, seeking safety, seeking to not be left alone and forgotten, it makes all the difference in the world.

 

In just a matter of hours one of the world’s most unifying events will come to a close: EXPO 2020. A six-month celebration of unity across 192 nations, EXPO will have brought together close to 25 million people of different countries, cultures, faiths, ages, and ideologies from across the globe – all sharing a commitment to a stronger, safer, more sustainable and sincerely unified future world.

At the heart of EXPO 2020 has been three central, symbiotic themes: Sustainability, Mobility, and Opportunity.

In the closing weeks of EXPO there was, however, one theme that emerged in one national pavilion which eclipsed all others: Humanity.

The pavilion: Ukraine.

The creators of pavilion architecture: the nation.

The exhibition curators: ultimately the world.

The indication of the message to the world from the outside: invisible.

The impact on entering the pavilion and feeling its message: an immediate flow of tears that was simply unavoidable.

What was once a national pavilion exhibition showcasing opportunities for connection to the world through innovation and investment had, in the past month of 2022, and last month of EXPO 2020, become a global show of sympathy and solidarity.

Immediately entering the pavilion visitors walked straight into literally a world of messages from the world to the people of Ukraine. Thousands and thousands. Everywhere, as far as the eye could see and heart could reach.

Unplanned, un-curated, and un-campaigned, the building had turned into a love letter from the world to the people of Ukraine across the world.

The power of the sight was penetrating. Thousands and thousands of times over, visitors to the pavilion left their mark:

one message,

one voice,

one expression of love,

one prayer,

times thousands and thousands and thousands.

 

One message,

one prayer,

can indeed unite the world,

including those who have watched from afar and found themselves voiceless, helpless, yet wanting to do something to show their solidarity, their care,

even if simply sharing a message of love.

 

The Ukraine EXPO pavilion became, so beautifully and so powerfully, a way of magnifying one voice, one message, and one prayer to tell the people of Ukraine that they were not alone.

Through a small pavilion a huge contribution was unexpectedly made to the legacy of EXPO, the Ukraine reinforcing the heart of the meaning, of EXPO:

one pavilion,

one people,

reinforcing the message that wherever we are in the world, no one nation, no one person, no one prayer, should ever stand alone. X

 

Copyright: ANITA MENDIRATTA 2022