About Anita

About Anita

When global leaders are facing crisis or excited to unlock opportunity, they turn to Anita Mendiratta. Globally recognised and respected as an executive advisor, author, diplomat, and on-air personality in Tourism and Development, Anita runs a successful London-based international consulting firm Anita Mendiratta & Associates – through which she is trusted to work closely with senior leaders in governments, businesses, and international organisations as a strategic partner central to effective ideation, innovation, collaboration as well as conflict resolution.

Originally from Canada and with international professional foundations with IBM, Unilever and The Coca-Cola Company, Anita possesses over three decades of professional experience across almost all continents, recognised for with unique expertise in the Middle East, Africa and Asia. As a result of her acutely focused, hands-on and heart-open approach to engaging with leaders across the globe, Anita is admired for having an innate ability to feel the ‘heartbeat’ behind the economic, social, political and environmental dynamics of nations.

'Most Influential Woman in Tourism’Most recently, Anita has taken on a critical role of trusted advisor, guiding leaders and educators for knowledge upliftment and decision making vital to inclusive, and sustainable recovery of global Travel, Tourism and Aviation in a post-COVID world. Directly aligned to this position of leadership, Anita is honoured to be:

  • Special Advisor to the Secretary General of the United Nations World Tourism Organisation (UNWTO)
  • Strategic Advisor to CNN International
  • Executive in Residence at the University of Surrey, UK
  • Visiting Professor at Cranfield University, UK

Anita’s global impact has resulted in her securing a respected position within the international leadership community including being recognised year after year as a global example of purposeful, inspiring leadership including:

  • ‘Most Influential Woman in Tourism’ in 2019,
  • ‘Top 25 Inspirational Executives in Travel/Hospitality’ in 2021,
  • ‘Most Innovative Women Leaders Inspiring the World’ in 2022, and
  • ‘Top 25 Inspirational Executives in Travel/Hospitality’ in 2023.


Anita is also honoured to be, inter alia,:

  • SPECIAL ADVISOR to the Secretary General of the UNWTO
  • STRATEGIC ADVISOR TO CNN INTERNATIONAL in Tourism & Development as lead of CNN T.A.S.K..
  • ADVISORY BOARD MEMBER – Royal Commission for AlUla
  • STRATEGIC RESOURCE TO THE UN in Tourism, Aviation and Development incl. WORLD BANK and ILO, as  well as  WTTC, IATA and ATAG
  • EXECUTIVE IN RESIDENCE at the University of Surrey – School ot Tourism & Hospitality Management

If you wish to contact Anita regarding Consulting, Speaking or other Leadership Support services, or have a Media-related request, please do get in touch.

If you are interested in having Anita as a Speaker, MC, Moderator, Facilitator or Panelist at your next event, please do get in touch.