Anita is the Founder & Managing Director of ANITA MENDIRATTA  & Associates, an international consulting firm working closely with leaders in international governments, private sector businesses, and international organisations to provide critical direction, insight and inspiration into destination development, identity, recovery and competitiveness.

Through her work in Tourism and Development across the spectrum of Destination, Airline, Airport, Hotels & Resorts, and Mega-Events, Anita possesses direct global experience and acute understanding of the economic, social, political and environmental dynamics impacting and inspiring nations and businesses facing change. She is a highly valued advisor to governments and businesses in Tourism and Development and is regularly called upon in times of change, challenge, opportunity and crisis (natural, economic, political or otherwise).