Anita’s ability to convey the importance of tourism in terms of its economic value comes second only to her capacity to reveal the very human side of tourism.

I have had the pleasure of retaining Anita as the moderator of the VVIP "Face to Face, Ministers and Private-Sector CEOs" session at our annual Global Tourism Economy Forum (“GTEF”) in Macao for the past seven years. Cited by Chinese Premier Li Keqiang as one of the 19 major economic initiatives and undertakings of the Macao SAR Government which the Central Government will support, GTEF is a leading international exchange platform designed to promote sustainable development of the global tourism industry with a focus on China.

As the moderator of our signature UNWTO/GTEF collaborative session which features top-tier policy makers and influential business leaders from China and around the world, Anita never fails to demonstrate her extensive and in-depth knowledge in the subject of tourism including global and regional trends, and the latest development of the movers and shakers in the industry. Her speaking and moderating skills are superb. I am extremely pleased to be working with her year after year!

Anita has played an integral role in our Global Sustainable Aviation Summit since 2014, acting as a dynamic and energetic moderator of panel sessions on a range of sustainability topics. Despite the often complex nature of discussions involving the aviation industry, Anita always manages to create strong engagement with both the audience and the panellists, with an approach to the topic at hand which makes it meaningful for all stakeholders.

The UNWTO is proud to be the UN lead agency in embedding Tourism within the sustainable development agenda of nations across the globe. Critical to our efforts is securing the direct support of recognised & respected Tourism practitioners. I am pleased to have Anita Mendiratta working alongside the UNWTO as Special Advisor to myself, the Secretary General. Anita brings not only her proven acumen in Travel & Tourism development to the service of the UNWTO mandate, but also her rich global network of trusted relationships at the highest levels, all being vital to Travel & Tourism value chain alignment and activation for sustainable, positive impact at economic, societal, cultural and environmental levels.

CNN TASK and our work with UNWTO, which we have developed in partnership with Anita Mendiratta, has become an important part of our offering to Travel and Tourism clients. We value our collaboration with Anita, through which CNN TASK has now worked with over 100 nations and many more partners in the commercial sector in a mutually beneficial and ground-breaking way.