Anita is one of the rare voices in the world of Saudi influence that can speak deeply about every corner of the tourism industry and how it's shaping the broader economic landscape in the kingdom. Anita has been critical in painting the bigger picture for our stories. It helps that she knows how to deliver a great sound bite!

Christine Burke
Saudi Bureau Chief, Bloomberg

Anita brings not only her proven acumen in Travel & Tourism development to the service of the UN Tourism (formerly UNWTO) mandate, but also her rich global network of trusted relationships.

Zurab Pololikashvili
Secretary General, UN Tourism

Anita Mendiratta is a seminal voice in global leadership, whose profound insights have greatly enriched my teachings at George Washington University School of Business. Her influence extends beyond the theoretical, recognizing the human side of leading.

Ibrahim Osta
Professional of Management (Adjunct), George Washington University

Whether she is delivering insightful commentary, conducting compelling interviews, or moderating high-level discussions, her professionalism and poise shine through. And it is that deep industry knowledge and her ability to articulate complex global issues which has, in a very short period of time, led her to be trusted as a frequently returning guest.

Helen Moore
Managing Partner, Hollr

Anita’s strategic counsel and deep understanding of tourism’s role in economic and societal transformation have been hugely valuable to the journey of the Saudi Tourism Authority. I have deep respect for her commitment and ability to drive meaningful change, inspire leaders to connect to their most authentic selves and think in bold and creative ways.

H.E. Fahd Hamidaddin
CEO, Saudi Tourism Authority

When we talk about the lessons from the pandemic, there will be very procedural, practical lessons. But there are lessons for humanity here as well. This book goes a long way towards really amplifying those messages.

Dr. Sanjay Gupta
Neurosurgeon & CNN Chief Medical Correspondent

GLOBAL VOICE. UNIQUE PERSPECTIVE. TRUSTED EXPERTISE.

When global leaders face crisis or seek to unlock opportunity, they turn to Anita Mendiratta – a globally trusted strategic advisor, author, diplomat, and media voice in tourism, aviation, leadership, and sustainable development.

As Founder and President of ANITA MENDIRATTA & ASSOCIATES, Anita brings over 30 years of experience across 100+ countries, guiding governments, global institutions, and business leaders through transformation, recovery, and growth. Her counsel is sought when clarity, credibility, and calm are most needed.

Key credentials include:

  • Special Advisor to the Secretary General, UN Tourism (formerly UNWTO)
  • Strategic Resource to the World Bank, World Travel & Tourism Council (WTTC), International Air Transport Association (IATA), Air Transport Action Group (ATAG) and ICCA (International Congress & Convention Association)
  • Trusted professional Moderator and Facilitator of high-level government, UN, industry, business and academic summits, congresses and special events
  • Founding Advisory Board Member, Royal Commission for AlUla (RCU)
  • Former Special Advisor to the CEO, Saudi Tourism Authority (STA)
  • Executive in Residence, University of Surrey, UK
  • Visiting Professor, Cranfield University, UK

As a multi-published author, Anita’s latest globally acclaimed, award winning book, The Call to Leadership, explores what it takes to lead with courage, clarity and compassion in times of profound challenge, revealing the inner world of high-level decision-makers.

Through The Anita Mendiratta Foundation, she supports education access for children in tourism-dependent countries, ensuring global actions deliver local impact.

Named one of the “Most Influential Women in Tourism”, “Top 25 Inspirational Executives in Travel/Hospitality”, “Top 25 Executives to Watch in 2025”, and “Top 10 Business Leaders Driving Global Change in 2025”, Anita’s thought leadership continues to guide leaders at the highest levels with wisdom, empathy, and purpose.

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