Tourism Shaping Tomorrow
Executive Edited by Anita Mendiratta, and developed by the MCSTO, the book provides practical direction in monitoring and measurement of sustainable tourism.
Available directly through MCSTO
(2015)
Through a showcase of the goals, work and measurable results of Observatories, the book offers direction on how nations can accurately measure the contribution that tourism is making towards providing jobs, strengthening economic activity, increasing differentiation and competitiveness, enhancing experience delivery, and playing a critical role in community development.