How Tourism is Shaping The Future of Nations

Created with tourism leaders around the world in mind, from governments to global corporations, diplomats to business decision-makers, media to marketing authorities – this examination of the tourism sector from purpose to impact- economically, socially, philosophically, and competitively- offers valuable insight for anyone playing a part in the global tourism economy.


“When Anita speaks about tourism, CEOs and Ministers listen. Her book should have them reading as well.”Richard Quest, CNN International

“Anita Mendiratta is someone who tackles the richness and complexity of tourism simply – but not simplistically. ‘Come Closer,’ in its multi-dimensional and engaging approach, compels readers to think differently and gain strategic insights crucial for moving the travel and tourism sector forward.”Hannah Messerli, Private Sector Development/Tourism of the Africa Region for The World Bank Group