ANITA MENDIRATTA & Associates (AM&A) is a globally trusted strategic consulting firm, recognised and respected for its expertise in connecting tourism, aviation, and development. Founded by Anita Mendiratta, AM&A plays a vital role in advising public and private sector leaders and entities in the achievement of strong, united, sustainable growth and development, revealing opportunity in times of change, as well as embedding stability and recovery in times of crisis. Through a deep understanding of the forces driving global advancement, AM&A delivers clear, actionable insights that fuel economic, social, and environmental progress for governments and corporations worldwide through proven experience and expertise in strategic growth planning, policy development, crisis communication, and destination brand and experience activation, and stakeholder alignment. At the core of AM&A is a clear mission: to support high-level government and business leaders in building sustainable, purposeful performance to unlock inspiring possibilities.
ANITA MENDIRATTA & Associates is supported by associates committed to the firm’s promise and delivery of excellence.
Jessica Zijlstra – Director of Marketing & Creative Development
Jessica is a seasoned digital communications strategist with over a decade of experience in leading business and digital strategies, particularly during crises. In her role as Director of Marketing & Creative Development, she excels in crafting rapid-response social media strategies that ensure clear, timely communication with tourists, while considering cultural and regional nuances. Her expertise spans social media, digital content creation, website design, and business development, making her essential in developing crisis communication plans.
Jessica’s ability to navigate complex tourism crises, combined with her expertise in developing collaborative marketing initiatives, makes her integral in forging relationships that enhance business growth and community impact.
As an Adobe Certified Professional, Jessica produces high-impact video content that reshapes public perception and encourages destination recovery. She continues to leverage her skills in multimedia and strategic communication to craft compelling campaigns, while also focusing on nurturing partnerships that align with client goals and deliver measurable results.
With a background in International Studies and Tourism, Jessica integrates academic insight, practical experience, and collaborative strategies to position her clients for sustained recovery and growth, ensuring communication efforts are both impactful and inclusive.
Email: [email protected]
Grace Towler – Director of Commercial & Business Development
Grace plays a pivotal role in AM&A, leading the firm’s commercial strategy and financial operations. Known for her data-driven and transparent approach, she combines in-depth research with strategic foresight to guide both clients and the team through complex challenges, particularly in tourism and crisis communications. Her ability to synthesize research and market intelligence ensures that all strategies are grounded in solid evidence, making them both innovative and executable.
In addition to her expertise in research, Grace oversees the financial management of key projects, including budgeting, invoicing, and financial reporting, ensuring that all initiatives are executed with fiscal responsibility and aligned with AM&A’s strategic goals. She also leads client communications, ensuring clarity and trust in all engagements.
Grace excels at translating complex data into actionable insights, ensuring that both short- and long-term objectives are met. Her project management skills ensure that initiatives are delivered on time and within budget, while maintaining AM&A’s standard of excellence. Grace’s background in education, combined with her passion for travel and sport, infuses her work with energy and creativity. This unique blend enhances her ability to drive innovation, foster collaboration, and effectively communicate complex ideas, both within her team and with clients.
Email: [email protected]
Clients Include:
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