London, United Kingdom – 9th August, 2019

Tourism Cares, a leading US-based philanthropic body of the travel and tourism sector with over 15yrs of proven global experience leveraging the power of the industry to activate social impact programmes in tourism-based communities worldwide – has announced that Anita Mendiratta, Founder and President of ANITA MENDIRATTA & Associates, has joined its Board of Directors. 

A trusted strategist in Tourism, Aviation and Development working closely with leaders in governments, businesses, and international organisations, Anita is also Special Advisor to UNWTO Secretary General Zurab Pololikashvili. Her expertise in the areas of national growth, development, and recovery is expected to contribute significantly to Tourism Care’s social impact strategy and activations, including alignment to the UN SDGs. 

In announcing Anita’s appointment, Chairperson of the Board Carolyn Cauceglia (VP Strategic Sales & Account Management at technology solutions firm Amadeus) stated: “We are delighted to share that Anita Mendiratta has joined the Board of Directors of Tourism Cares. Anita’s talent, energy and passion for our industry is contagious. Her deep knowledge of international business, governments, global tourism, sustainability, strategy and leadership coupled with a unique ability to bridge and break through compliments our vision of mobilizing travel and tourism companies’ collective power to ensure lasting impact for destinations in need.“ 

An active advocate of Tourism Cares for several years, Anita believes firmly in its value as a powerful vehicle for industry to work more closely with local communities to embed the principles and practices central to the development of their tourism as a vehicle for responsible, equitable growth and development.

Increasingly, both travellers and the tourism community are looking for ways to make a direct, positive impact on the world we are blessed to discover through our travels. Tourism Cares has invaluable experience in educating, inspiring and mobilising the travel industry in how to connect its people, its sense of purpose and its resources to social impact programmes that are meaningful and measurable. To be a part of the Tourism Cares Board is not only a huge honour, it is a responsibility I take very personally.