CONSULTING
Anita is the Founder & President of ANITA MENDIRATTA & Associates. Through her leadership, AM&A has carved out a prominent role in helping both public and private sector entities, as well as leading families, in their quest for enduring strength and success.
ANITA MENDIRATTA & Associates (AM&A) is a globally recognised strategic consulting firm, renowned for its unique expertise in making the critical connections between tourism, aviation, and development. Founded by Anita Mendiratta, AM&A has carved out a prominent role in helping both public and private sector entities navigate the complexities of sustainable growth and development when facing opportunity, as well as stability and recovery in times of crisis. Through a deep understanding of the intricate relationship between tourism, aviation, and development, AM&A is trusted by leaders worldwide, becoming a go-to source of guidance and confidence.
MISSION AND FOCUS:
At the core of AM&A is a clear mission: to support high-level government and business leaders in building sustainable, purposeful performance to unlock inspiring possibilities. The firm is deeply committed to providing direction, insight, and inspiration for destination development, unity, identity, and competitiveness on the global stage. AM&A’s ability to work across multiple sectors, especially the vital intersections between tourism, aviation, and development, ensures that the solid, strategic direction AM&A offers reinforces the economic, social, cultural and environmental imperatives central to sustainable, equitable growth and development of nations and businesses.
THE AM&A DIFFERENCE:
What sets AM&A apart is its meticulous attention to each client’s unique needs. Whether guiding a government through a long-term tourism growth plan or supporting a multinational corporation in a time of crisis, AM&A’s thoughtfully tailored approach ensures that every challenge and opportunity is met with clarity, confidence, and a clear eye toward embedding unity and sustainability. Anita and her team are deeply respected for their ability to weave expertise – especially as regards tourism and aviation – into broader development context, creating outcomes that matter on a global scale.
AREAS OF EXPERTISE:
AM&A offers a suite of services critical to the growth and development of destinations and organisations, including:
- Strategic growth planning
- Policy creation and implementation
- Destination brand activation
- Mega-event management
- Capital project evaluations
- Crisis communication and management
- Reputation and visitor experience excellence
Trusted by leaders around the world, AM&A continues to be a source of invaluable direction for governments and businesses seeking to grow and thrive in a rapidly changing global landscape.
Trusted by leaders around the world, AM&A continues to be a source of invaluable direction for governments and businesses seeking to grow and thrive in a rapidly changing global landscape.
DIRECTLY AND INVALUABLY SUPPORTING AM&A ARE:
GRACE TOWLER – Director of Commercial & Business Development
Grace leads AM&A’s commercial strategy and financial operations. She pairs a data driven, transparent approach with deep research and strategic foresight across tourism and crisis communications. She synthesises market intelligence into evidence based, executable plans, oversees budgeting, invoicing and reporting, and keeps every initiative aligned with the firm’s priorities. She also leads client communications to build clarity and trust.
She turns complex data into actionable insight and delivers work on time and within budget, while upholding AM&A’s standard of excellence. With a background in education and a passion for travel and sport, Grace brings energy, creativity and collaboration that drive innovation and help teams communicate complex ideas with confidence.
Email: GRACE@ANITAMENDIRATTA.COM
JESSICA ZIJLSTRA – Freelance Marketing & Creative Strategist
Jessica is a senior digital communications strategist with 10+ years’ experience leading brand and content programmes. As a freelance strategist, she delivers agile social media strategies, culturally attuned messaging, and end-to-end content, to help clients communicate with clarity and confidence.
An Adobe Certified Professional, she produces high-impact video and integrated campaigns that elevate perception and drive measurable results. With a background in International Studies and Tourism, Jessica blends academic insight with practical delivery, building collaborative partnerships and crafting evidence-led, inclusive communications that enable sustainable, long-term growth.
Email: JESSICA@ANITAMENDIRATTA.COM