It has been called a stream of unflattering adjectives – “offensive”, “clumsy”, “patronising”, “self-indulgent”, “idiotic”. It has been called “un-African” and “inaccurate”.

What it has not been called, once, is “ineffective“.

Whatever Band Aid 30 is being called, what it unmistakable is that it is a calling. And the direct response to a call for help from the United Nations to Sir Bob Geldof as, desperately needing funds to step up the scale and scope of fight on Ebola’s epidemic spread across West Africa and the world, they knew their call would be answered. And it has been – quickly. Within the first 24 hours of release, over 200,000 copies of the single were sold (at GBP 0.99/copy, which equates to US$ 1.55/copy), not to mention outright lump sum donations to the Band Aid 30 appeal (and others).

Still the firestorm around the song continues. As time passes, criticism grows, and adjectives become more fiery. But so too does the epidemic grow, and risk, and the losses, and the fear, and the heartache.

Energies and emotions are being pulled away from where focus needs to be – giving. As expressed by Forbes magazine, “Band Aid 30 backlash is fair, but damaging.”

As recently created by ONE, waiting is not an option, action is needed, now.

Whatever the sentiment towards Band Aid 30, the fact remains is that it has raised huge awareness and emotion around the Ebola crisis, and once again shown how the global community can respond, immediately, whether with commentary of teary praise or attack.

Love it. Hate it. It’s not about the rights and wrongs of the lyrics. It’s not about the musicians. It’s not about supporting one side of the argument or the other.

Whatever the judgement of the song, credit where due – the donations are happening. It’s about the call. And our ability to respond to the call, helping to bring the epidemic to an end by hitting the ‘Donate” button on websites taking part in the fight against Ebola.

Love it. Hate it. Just please click here:



Copyright: ANITA MENDIRATTA 2014