Anita’s extensive experience across governments, corporations and diplomatic spheres, gives her unique insights into the challenges and opportunities facing the global Travel & Tourism industry. As a result, she has become a familiar, trusted and highly respected presence on summit, conference, seminar and think tank stages worldwide.
Able to put forward a clear, highly informed and thought-provoking position on the sector as a whole, including zooming in on its essential parts such as aviation, environment, development, mega-events and investment (including IATA, ICAO, UNWTO, WTTC, World Bank Group, USTOA, and others), global leaders call upon Anita to inspire audiences in a way that builds understanding, confidence and direction for future action.
Her globally informed and proven sector acumen, coupled with her warm and engaging style, allows her to connect with audiences in a way that is truly unique, and lasting.
Importantly, respecting the honour and importance of acting as a global voice of the sector, Anita prepares extensively for all engagements, working with clients and partners to ensure bespoke delivery that fulfils overt and underlying client objectives, personalising her message to touch the hearts and minds of everyone present.
Her passion and love for the industry travels with her as she continuously crosses the world to take the stage, whether a conference audience of 1000+ or an intimate workshop.
Anita’s ability to convey the importance of tourism in terms of its economic value comes second only to her capacity to reveal the very human side of tourism.
former Secretary General of the United National World Tourism Organisation (UNWTO)
I have had the pleasure of retaining Anita as the moderator of the VVIP "Face to Face, Ministers and Private-Sector CEOs" session at our annual Global Tourism Economy Forum (“GTEF”) in Macao for the past seven years. Cited by Chinese Premier Li Keqiang as one of the 19 major economic initiatives and undertakings of the Macao SAR Government which the Central Government will support, GTEF is a leading international exchange platform designed to promote sustainable development of the global tourism industry with a focus on China.
As the moderator of our signature UNWTO/GTEF collaborative session which features top-tier policy makers and influential business leaders from China and around the world, Anita never fails to demonstrate her extensive and in-depth knowledge in the subject of tourism including global and regional trends, and the latest development of the movers and shakers in the industry. Her speaking and moderating skills are superb. I am extremely pleased to be working with her year after year!
Vice Chairman & Secretary-General, Global Tourism Economy Forum;
Group Executive Chairman and Managing Director, Shun Tak Holdings Ltd
Anita has played an integral role in our Global Sustainable Aviation Summit since 2014, acting as a dynamic and energetic moderator of panel sessions on a range of sustainability topics. Despite the often complex nature of discussions involving the aviation industry, Anita always manages to create strong engagement with both the audience and the panellists, with an approach to the topic at hand which makes it meaningful for all stakeholders.
ATAG's Executive Director - ATAG (Air Transport Action Group)
The UNWTO is proud to be the UN lead agency in embedding Tourism within the sustainable development agenda of nations across the globe. Critical to our efforts is securing the direct support of recognised & respected Tourism practitioners. I am pleased to have Anita Mendiratta working alongside the UNWTO as Special Advisor to myself, the Secretary General. Anita brings not only her proven acumen in Travel & Tourism development to the service of the UNWTO mandate, but also her rich global network of trusted relationships at the highest levels, all being vital to Travel & Tourism value chain alignment and activation for sustainable, positive impact at economic, societal, cultural and environmental levels.
Secretary General UNWTO