How Tourism is Shaping The Future of Nations
Created with tourism leaders around the world in mind, from governments to global corporations, diplomats to business decision-makers, media to marketing authorities – this examination of the tourism sector from purpose to impact- economically, socially, philosophically, and competitively- offers valuable insight for anyone playing a part in the global tourism economy.
“When Anita speaks about tourism, CEOs and Ministers listen. Her book should have them reading as well.” – Richard Quest, CNN International
“Anita Mendiratta is someone who tackles the richness and complexity of tourism simply – but not simplistically. ‘Come Closer,’ in its multi-dimensional and engaging approach, compels readers to think differently and gain strategic insights crucial for moving the travel and tourism sector forward.” – Hannah Messerli, Private Sector Development/Tourism of the Africa Region for The World Bank Group